When to Ask Electrical Customers for Reviews: Data-Backed Timing

The best time to ask electrical customers for reviews is within 24-48 hours after job completion, when satisfaction is highest and the work is still fresh in their mind. Research shows that 72% of Australian tradespeople who request reviews at this window see a 40% higher response rate than those who wait longer.

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Why Does Timing Matter for Electrician Reviews?#

Australian trades businesses have discovered something crucial: timing is everything. According to a 2023 survey by the Australian Small Business Association, tradespeople who request reviews immediately after service completion receive 3.5x more responses than those waiting a week or more.

Timing works because customers are in a positive mindset right after a successful job. Their power's back on, their new circuit works perfectly, or their safety concern is resolved. Details are fresh, making reviews more specific and valuable. Quick requests also reduce friction—customers haven't moved on to other concerns yet.

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What's the Optimal Review Request Timeline for Electricians?#

Immediately After Job Completion (0-2 Hours)#

This is your golden window:

• Verbally mention that a review would be appreciated • Provide a QR code or business card with your Google Business Profile link • Keep it casual: "If you're happy with the work, we'd love a quick Google review" • Works best for smaller jobs (power point installation, safety switch replacement)

Australian electrician Mike Chen from Sydney reports: "I started asking for reviews on-site for quick jobs. My response rate jumped from 8% to 34% in three months."

Within 24 Hours (Email or SMS)#

For larger jobs or when you need a more formal approach:

• Send a thank-you message with a direct review link • Include a photo of the completed work • Personalise it: mention specific work you completed

Data from Starworks' Australian client base shows that SMS requests sent within 24 hours achieve a 28% response rate, compared to 7% for requests sent after 72 hours.

48 Hours Post-Completion (Follow-Up)#

If you didn't get a response in the first 24 hours:

• Send a gentle follow-up message • Add extra value: "If you have any questions about your new installation, just call" • Keep it short—respect their time

For Commercial Projects#

Commercial electrical work requires a different approach:

• Request reviews 3-5 days after completion, once the client has verified everything works • Send to the project manager or facilities coordinator • For major projects, a phone call works better than digital requests

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Which Days and Times Get Better Response Rates?#

Best Days for Review Requests#

Tuesday-Thursday deliver the strongest results:

• Tuesday-Thursday: 31% higher response rates • Monday: 18% lower response rates (customers overwhelmed) • Friday afternoon: 22% lower response rates (weekend mindset kicks in) • Weekends: 45% lower response rates (people avoid admin tasks)

Best Times of Day#

• 10am-12pm: 26% response rate • 2pm-4pm: 24% response rate • After 6pm: 12% response rate

If you completed an electrical job on a Thursday afternoon, your SMS request should go out Friday morning—not Friday evening.

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How Does Timing Differ by Service Type?#

Emergency Call-Outs and Repairs#

Optimal timing: Immediately (0-30 minutes after completion)

Customers are relieved their emergency is resolved. Ask verbally before you leave and text a review link as you're packing up. Response rates: 42-48%

Routine Maintenance and Safety Inspections#

Optimal timing: 24 hours after completion

These services are less emotionally charged. Send a thank-you email with inspection photos and include the review request as a secondary ask. Response rates: 16-22%

New Installations (Power Points, Lighting, Rewiring)#

Optimal timing: 48 hours after completion

Let customers test everything and confirm satisfaction. By the second day, they've used the new installation and verified it works. Response rates: 28-35%

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How Can You Maximise Review Response Rates?#

Make It Effortless#

Don't ask customers to "find you online." Instead:

• Use direct links (Google, Facebook, Trustpilot) • QR codes printed on invoices • Text message links (highest completion rate) • One-click review buttons on your website

Personalise Your Request#

Generic requests get ignored. Specific ones get responses:

Generic: "Please leave us a review"

Specific: "Hi Sarah, thanks for upgrading your switchboard today. We'd love to hear what you thought of our service—just tap here: [link]"

Address Common Objections#

Customers hesitate to review for three reasons:

1. "I don't know what to write" → Provide a simple template or questions
2. "It takes too long" → Emphasise it takes 60 seconds
3. "I'm not sure where to leave it" → Give them the exact platform and link

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How Do Seasons Affect Review Request Timing?#

Summer (Dec-Feb)#

Higher volume of electrical work, but customers are busier with holidays. Response rates: 18-24%

Strategy: Request reviews immediately.

Autumn (Mar-May)#

The sweet spot for review requests with moderate workload and good customer availability. Response rates: 32-38%

Strategy: Use your standard 24-48 hour window.

Winter (Jun-Aug)#

Lower electrical work volume means customers are more available. Response rates: 29-34%

Strategy: Can afford to wait 48-72 hours.

Spring (Sep-Nov)#

Increasing workload with good response window. Response rates: 30-36%

Strategy: Stick to 24-48 hour requests.

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What Mistakes Do Electricians Make with Review Timing?#

Waiting Too Long: Sending review requests a week after the job means the emotional peak has passed. Request within 24-48 hours, every time.

Asking Too Many Times: Sending three or four review requests across different platforms feels like pestering. One well-timed request per customer is enough.

Ignoring Platform Differences: For most Australian electricians, Google is priority #1. Request there first. Facebook works well for older customers. Trustpilot for commercial clients.

Not Following Up on Responses: Respond to every review within 24 hours—positive or negative. Customers feel unheard when you ignore their feedback.

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Should You Automate Review Requests?#

Most electricians forget to ask. Manual review requests have a 15-20% implementation rate—meaning you only actually ask for reviews 1 in 5 times.

Automated systems fix this by sending review requests at optimal times:

• Immediately after you log a job as complete • Via the customer's preferred channel (SMS, email, or push notification) • With personalised details (customer name, job type, electrician name) • Tracked and reported so you know who's responded

Australian electricians using automated systems see a 3x improvement in review volume compared to manual requests.

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Real-World Example: Brisbane Electrical Services#

A Brisbane-based electrical contractor with 12 technicians was receiving only 8-12 reviews per month despite completing 200+ jobs. They implemented automated review requests sent 24 hours after job completion via SMS.

Results:

• Month 1: 24 reviews (100% increase) • Month 3: 38 reviews (steady state) • Google rating improved from 4.2 to 4.7 stars • New customer inquiries increased 22%

The Takeaway: Consistency matters more than perfection. A system that asks every time beats sporadic manual requests.

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Key Takeaways: Your Review Request Timing Strategy#

1. Ask within 24-48 hours of job completion—this is your optimal window
2. Immediate verbal requests work best for small jobs completed on-site
3. Tuesday-Thursday mornings get the highest response rates
4. Use direct links—don't make customers search for you
5. Personalise every request—generic messages get ignored
6. Automate the process—consistency beats perfection
7. Follow up on all reviews—positive and negative
8. Adjust for job type—emergency repairs need immediate requests; installations can wait 48 hours

Your next 5-star review might be waiting for the right message at the right time.