Proven strategies to boost your review count fast and build social proof that converts.
You can realistically generate 15-50 new Google reviews in 30 days by implementing a structured request system, optimizing your Google Business Profile, and making it dead simple for customers to leave feedback. The key is combining multiple touchpoints—email, SMS, QR codes, and in-person asks—rather than relying on a single channel.
Google reviews aren't just vanity metrics. According to BrightLocal's 2023 research, 94% of Australian consumers read online reviews before visiting a business, and 84% trust reviews as much as personal recommendations.
For local businesses—whether you're a plumber in Brisbane, a café in Melbourne, or a marketing agency in Sydney—reviews directly impact:
But here's the reality: most Australian business owners don't have a system for collecting reviews. They hope customers will leave them organically. Spoiler alert—they won't.
Before you ask for reviews, make sure your profile is optimized. Google won't show your review request link if your profile is incomplete.
Check these essentials:
Pro tip for Australian businesses: If you operate across multiple suburbs or regions, create separate profiles for each location. A tradie operating in Parramatta, Penrith, and Blacktown should have three profiles.
Once your profile is complete, Google will automatically generate a shareable review link. You'll find this under the "Customers" section in Google Business Profile.
Not all customers are equal. Some are more likely to leave reviews than others.
Segment your customer base:
If you use a CRM, email system, or booking platform (like Acuity Scheduling or Square), segment these groups now. If you're not tracking this data, start immediately. This is foundational for any review system.
Real example: A Sydney dental practice discovered that 60% of their Google reviews came from patients who'd had cosmetic procedures (higher investment, greater satisfaction). They prioritized this group first and saw 3x better conversion rates.
The more touchpoints you use, the higher your review rate. Research shows businesses using 3+ channels get 5x more reviews than those relying on email alone.
Send a dedicated review request email 2-3 days after purchase, when the experience is fresh but they've had time to evaluate.
Template structure:
Timing: Send Tuesday-Thursday, 10am-2pm. Australians check email more during business hours.
If you have customer mobile numbers, SMS converts better than email for review requests.
Template: "Hi [Name], thanks for choosing us! Could you leave a quick Google review? It helps us grow. Link: [your review link]. Thanks!"
Timing: Send 3-5 days post-purchase, avoid early morning and late evening.
Place a printed QR code that links directly to your review page:
Label it clearly: "We'd love your feedback" or "Rate us on Google."
Training your team to ask for reviews verbally is underrated. It feels personal and converts 2x better than digital asks.
Script for staff: "We really appreciate your business today. If you got great service, we'd love if you could leave us a Google review—it really helps us out. Takes about a minute. Can I send you the link now?"
When to ask:
For businesses using email or booking software, automate your review requests. This removes the manual burden and ensures consistency.
Platforms that work well for Australian businesses:
Set up a workflow that triggers 3 days after service completion, with a follow-up 7 days later if no review is left.
The easier you make it, the more reviews you'll get.
Reduce friction:
Test your process: Ask a friend to click your review link and time how long it takes. If it's more than 90 seconds, simplify it.
Google prohibits paying for reviews or offering discounts specifically for leaving reviews. However, you can ethically incentivize review-leaving:
What's allowed:
What's not allowed:
Real example: A Melbourne café ran a monthly draw where all customers (reviewers and non-reviewers) were entered. Reviews increased 40% because customers felt appreciated, not coerced.
Measure what's working and adjust.
Metrics to track:
Weekly optimization:
If email is generating 10 reviews per week but SMS is generating 5, allocate more effort to email. If your tradie team's in-person asks are converting at 25%, make it a core part of your process.
Asking too soon: Don't request a review immediately after purchase. Wait 2-5 days.
Generic requests: "Please leave us a review" converts worse than "We'd love to know what you thought of [specific service]."
Wrong audience: Asking customers who had a mediocre experience will backfire. Focus on your advocates.
Ignoring negative reviews: Respond professionally to all reviews, positive and negative. It shows you care.
Forgetting to say thanks: Reply to every review, even if briefly. Thank positive reviewers and address concerns from negative ones.
With a proper system in place, here's a realistic benchmark:
Variables that affect this:
The businesses that see the best results are those that treat review collection as an ongoing system, not a one-time push. After 30 days, maintain momentum by keeping your request channels active.
Getting more Google reviews isn't complicated—it just requires a structured approach. By combining multiple channels, optimizing your profile, and making the process frictionless, Australian businesses can realistically generate 20-50 new reviews in 30 days.
Start with your best customers, use at least three request channels, and measure what works. Within a month, you'll have a repeatable system that builds social proof and drives more customers through the door.
Most Australian businesses can generate 15-50 new Google reviews in 30 days using a structured system. Success depends on your customer base size and implementation consistency. The key is combining multiple request channels—email, SMS, QR codes, and in-person asks—rather than relying on just one method.
94% of Australian consumers read online reviews before visiting a business. Reviews directly impact local search visibility, click-through rates (4+ star listings get 25% more clicks), and customer trust. Businesses with consistent, recent reviews rank higher in Google's local search algorithm.
Audit your business name, address, phone number, website URL, and business category for accuracy. Ensure your profile has recent, professional photos and a keyword-rich description. Google won't display your review request link if your profile is incomplete or outdated.
Use multiple touchpoints rather than a single channel. Combine email requests, SMS messages, QR codes, and in-person asks to maximize response rates. Make it dead simple for customers by providing direct links to your review page, reducing friction in the process.
Google's algorithm strongly favors businesses with consistent, recent reviews. Listings with 4+ stars receive 25% more clicks than those with 3 stars. New customers are 3x more likely to convert when they see positive social proof and reviews on your profile.
Unlikely. Most Australian business owners hope customers will leave reviews organically, but this rarely happens at scale. A structured system with planned touchpoints, optimized profiles, and easy review links is essential to consistently generate 15-50 reviews monthly.
Yes. QR codes are an effective touchpoint in your multi-channel review strategy. They work well in-store, on receipts, and in signage, making it convenient for customers to leave reviews directly from their phones without typing your business name.
Get 100 Google Reviews in 90 Days: Australian Business Guide Getting your first 100 Google reviews takes strategy, consistency, and the right systems in...
How to Get Video Reviews: Build Trust in 2025 Video reviews are the most powerful form of social proof available to Australian businesses today. Unlike...
How to Turn 1-Star Reviews into 5-Star Customers Turning a 1-star review into a 5-star customer outcome is entirely possible with the right approach. By...
Join hundreds of Australian businesses automating their review management with AI
Learn More